How To Market Image Skincare To Men

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By Alexis Robertson, LME

It is important to keep men’s skincare regimen simple and to just start with the basics. Remember, men can use every product from Image Skincare and we always need to treat men according to skin type, but keep in mind that men tend to have thicker, oilier skin and are inclined to be more sensitive than women. The products listed below are some basic, man-friendly products. Along with each product, I have listed key selling points. The Ormedic products are an excellent line to start someone with sensitive skin on. Aloe vera is the first ingredient in every one of the Ormedic products and the line is specifically designed to balance, calm and soothe the skin. Also, it has an earthy look and feel to the products, which is appealing. The Clear Cell line contains oil-fighting salicylic acid, which also helps to treat folliculitis barbae (ingrown hairs), from shaving. And of course, the Ageless line will carry effective products for treating sun-damaged, aging skin. The Solar Defense products are vital to preventing further damage to the skin, and are the most important product for your every client to purchase, male or female.

The Ormedic Balancing Facial Cleanser can double as a cleanser as well as a shave gel or foam. The cleanser is sulfate-free, so it will not dry out the skin. Yet, it contains gentle enzymes to exfoliate the skin. A perfect cleanser for that client who does not like that squeeky-clean, tight feeling after they cleanse or shave.

The Clear Cell Salicylic Cleanser is a great product for someone with thick, oily skin. This cleanser can also double as a shave gel and is great for attacking ingrown hairs, because it contains 5% salicylic acid, neem leaf extract and tea tree oil. Remember, this product contains high levels of salicylic acid, so it is not recommended for dry skin.

The Ormedic Balancing Antioxidant Serum is a soothing, post-shave hydrator. This product especially appeals to men because it is very lightweight and does not leave the skin feeling sticky or greasy. As men tend to have oily skin, it will also help to balance out their oil production. This serum has very little scent, and only 2-4 drops are needed for the entire face and neck.

The Ormedic Balancing Gel Masque contains an earthy, green tea fragrance and is nice for that man who suffers from inflammation, broken capillaries or likes to do an occasional masque. He can store the masque in the fridge and also use it around the eyes, an area most men are concerned about. It can also be used as a shave gel for skin that is prone to irritation from shaving.

The Vital C Hydrating Enzyme masque can offer excellent hydration and relief to severely razor-burned skin. Not only does this creamy masque calm and soothe inflammation, but it also helps to soften the skin that traps those ingrown hairs. Your customer will notice immediate relief after just one usage.

The Vital C Hydrating Eye Recovery Gel is a big favorite among men because it is super lightweight and absorbs right into the eye area. The Hydrating Eye Recovery Gel helps fight off that fatigued look one can get from a night out or sleep deprivation. The Vital C Hydrating Eye Recovery Gel is Image Skincare’s most universal and lightweight eye gel.

The Ageless Total Eye Lift Crème contains glycolic and retinol and will help to lift and tighten the skin around the eyes. This product is to be used PM only and 1-2 nights per week to start. Because men tend to have thicker skin than women, this product will do wonders for those whose chief complaints are lax skin and crow’s feet.

Ageless Total Resurfacing Masque is excellent product to market as an at-home microdermabrasion. The Total Resurfacing Masque can be used as a masque to help clear up black heads, minimize the appearance of pores, dry up the occasional acne spot, and even lighten hyperpigmentation. Remember, most men shave in the morning, so recommend they use this product only at night, to prevent irritation.

The Clear Cell Pads are nice for men because they can travel with them to the gym and are a great for on-the-go cleansing. With daily use, the pads will help clear blackheads and minimize the appearance of pores. The Clear Cell Pads can be used to treat ingrown hairs on the face and neck, as well as other areas of the body. This product also works well on chests and neck areas to clear acne.

ENVIRONMENTAL PROTECTION

Daily Defense Universal Moisturizer SPF 30 is lightweight and absorbs right into the skin. In the case of a male client with more severe acne, I tend to stay away from recommending a product that contains chemical sunscreens.

Daily Defense Matte Oil Free Moisturizer SPF 30 would be a second choice because it is lightweight, absorbs oil and is chemical-free. Daily Defense Tinted Moisturizer SPF 30 is perfect for those men who like to look bronzed or tan.

REPAIR

The MAX Crème is very lightweight and can be used on both the eye and neck area, and a pea-size amount is all that is needed.

The Total Repair Crème is another nice alternative for a man with thick, resilient skin, who wants to treat sun-damaged and/or  pigmentation. It is a MUST that he wear a sunscreen, daily, if he is using this retinol product.

Ageless Total Retinol-A Crème is an excellent acne treatment, as well as an excellent anti-aging treatment for sun-damaged, wrinkled, and pigmented skin. Again, it is a MUST that he use Daily Defense Moisturize with SPF, daily, if he begins using this retinol product.

The Ormedic Biopeptide Crème is a nice medium-weight moisturizer, but it could be a bit heavy for someone with oily skin. This would be a great moisturizer for a man with normal/dry skin.

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