6 Reasons to Love Your Cleansing Routine


Facial cleanser usually falls into a category somewhere between floss and night serum: an essential, but often uninspired, part of our daily routines. However, washing your face daily with the right cleanser can benefit the health and appearance of your skin.

Cleansing basics

First, the basics: Be consistent. Wash your face morning and evening (and after workouts). This good habit helps to reduce bacteria on the skin and removes sweat, makeup and impurities. It also reduces pollutants that can accumulate on the skin throughout the day or oils that build up as we sleep. And regular cleansing encourages the sloughing of dead skin cells that can clog pores and cause breakouts.

Furthermore, choosing a cleanser that targets specific skin concerns helps you get optimal results from the rest of your skincare routine.

The IMAGE difference

IMAGE Skincare cleansers are gentle enough for all skin types. In fact, our original VITAL C sensitive skin cleanser was designed to brighten skin without irritation. And even our acne face wash fights tough breakouts without stripping moisture from the skin. IMAGE cleansers also contain mild surfactants and targeted botanicals that cleanse effectively without drying the skin.

Here, we’re sharing our favorite IMAGE cleansers. Find a new favorite or tell us yours in the comments below. And remember, our formulas are always gentle and free of parabens so that they can be used on dry or sensitive skin without irritation.

If you’re dry, sensitive or prone to redness …

Our best-selling VITAL C Hydrating Facial Cleanser contains nourishing antioxidants that soothe dry, dehydrated and irritated skin. It brightens the skin as it cleanses with a blend of vitamins C and A.

ORMEDIC Balancing Facial Cleanser replaces traditional harsh sulfates with natural botanicals. It gently cleanses without stripping the skin of moisture. Japanese green tea and aloe leaf juice provide antioxidant protection and deliver essential nutrients that calm and soothe the skin.

If you’re suffering from acne …

Try CLEAR CELL Salicylic Gel Cleanser, a refreshing formula that removes sebum and exfoliates clogged pores. This foaming cleanser also helps to minimize shine and reduce the number of acne blemishes without leaving skin dry or tight.

If you’re concerned about signs of aging …

Then explore our anti-aging cleansers that are formulated to target visible signs of aging like dullness, dryness, and fine lines and wrinkles.

The MAX™ Stem Cell Facial Cleanser features plant-derived stem cell technology that helps slow the aging process of skin cells. The luxurious formula also contains peptides that support collagen and botanicals that defend the skin against environmental aggressors.

Similarly, AGELESS Total Facial Cleanser fights signs of aging as it gently exfoliates and rejuvenates the skin. Glycolic acid smoothes away dead skin cells while menthol cools and soothes. This cleanser is also an excellent choice for congested or acne-prone skin.

If your skin looks dull …

Use ILUMA Intense Cleanser together with the ILUMA Collection to promote more even skin tone. This milky cleanser contains natural brighteners that balance redness and fade the appearance of discoloration.

Can’t decide? Our aestheticians would love to find the right cleanser to help you Age Later@. Give us a call at 800.796.7546 or email us at customercare@imageskincare.com.


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